Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, Nothing Phone designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever.
The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max.
A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1 And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.
iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.
“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
Apple unveiled its iPhone 15 lineup along with other major updates during its September keynote event on Tuesday.
The company announced it will switch to USB-C charging from its proprietary Lightning charging cable with the iPhone 15, marking a milestone for the company by adopting universal charging. The change aims to ultimately streamline the charging process across various devices — and brands.
The company also showed off its Apple Watch Series 9 and Ultra 2 smartwatches, with new colors and features including gesture control, and a new iteration of its AirPods Pro wireless earbuds, also with USB-C charging. Nothing Phone
The iPhone charger update, along with changes to its design and camera system, comes as Apple looks to give consumers more reasons to upgrade their iPhones. Last month, Apple’s sales fell for the third consecutive quarter. iPhone revenue came in at $39.7 billion for the quarter, marking an approximately 2% year-over-year decline, as people update their devices less often.
Apple on Tuesday said it will not raise prices for the iPhone 15 lineup, which could further incentivize users to upgrade.
The latest iPhones are packed with subtle but significant design changes. To start, the iPhone 15 Pro and iPhone 15 Pro Max now feature a titanium casing, allowing the design to be slimmer and thinner than before.
Other design changes on the premium models include a more-advanced 48 megapixel main camera with a larger sensor and a new telephoto lens for 5x Nothing Phone optical zoom camera, exclusively on iPhone 15 Pro Max. The new Pro models’ design also features contoured edges and a customizable Action button, which gives the ring/silence button additional controls, from starting a voice memo to writing a note.
Meanwhile, the basic iPhone 15 phones now include updated image stabilization for taking photos and videos, 2x optimization and updated portraits with richer color and better low-light performance. They will also come with the “Dynamic Island” tool – home to alerts, notifications and other controls, in place of the notch – which were previously only available on the iPhone 14 Pro.
Apple kicked off Tuesday’s event by announcing the new Apple Watch Series 9, which features Apple’s in-house silicon chip and ultrawideband connectivity. The updated Apple Watch will let users log health data with their voice, use “name drop” to share contact information by touching another Apple Watch and raise their wrist to automatically brighten the display. The Series 9 will come in colors such as pink, navy, red, gold, silver and graphite.
Apple also showed off the second iteration of its rugged Ultra smartwatch line, featuring the updated S9 custom chip and a new UWB chip. It also features more information on the display for more intensive tracking.
The Apple Watch Series 9 will start at $399 and the Ultra is priced at $799. Customers can place orders today and they will be available on September 22.
The biggest noticeable upgrade to the iPhone 15 and 15 Plus outside of the visible USB-C and Dynamic Island changes is an improved camera system. The main camera sensor is moving to a 48-megapixel one, up from the 12-megapixel one found on the previous iPhone 14. There’s also a 12-megapixel ultrawide that’s capable of telephoto, and improvements to the portrait mode mean you won’t have to manually switch to portrait mode anymore.
Apple is also improving the night mode, Live Photos, and action mode in the iPhone 15 camera. And if you’re a fan of selfies, the front camera has autofocus and portrait lighting.
The company announced the iPhone 15 and iPhone 15 Plus, complete with USB-C charging, starting at $799. It also unveiled the iPhone 15 Pro and Pro Max, starting Nothing Phone at $999. Another key announcement was the brand-new Apple Watch, made with 95% titanium and with 72 hours of battery life, as well as updated AirPods with USB-C.
Apple has launched iPhone 15 and iPhone 15 Plus, sporting 6.1-inch and 6.7-inch displays, respectively, similar to their predecessors.
The higher-end iPhone 15 Pro and iPhone 15 Pro Max models, priced at $999 and $1,199, respectively, will sport an “action button” in place of the mute switch that can be customised for a variety of functions. They will use titanium instead of stainless steel for the sidebars.
Apple has also switched to the USB-C charging standard from the current Lightning port, in accordance with a European law, on the new iPhones and AirPods Pro. The USB-C connectivity will make it easier for professionals to transfer high-quality video from the iPhone directly onto their hard drives.
Enter Nothing’s phone. Nothing is a company based in the U.K. founded by tech entrepreneur Carl Pei. His company first launched the Nothing Ear (1), which I profiled Nothing Phone in my column Tiny Tech Tips. But the translucent wireless earbuds were just a warm up to the main event: an iPhone competitor based on the Android operating system with a similar design.
What sets the Nothing Phone apart from other Androids is the graphical user interface and “glyph” notification lights on the back.
The monochromatic images for apps are designed to keep you from being tempted to, well, use your phone. There’s something unconsciously stimulating about colorful square icons (fuschia with a white camera; a white F with sky-blue background). Nothing Phone gives you the option to put everything in a dot-matrix style, where every app is bland black and white. Nothing Phone
Nothing named the segmented notification lights on the back of the translucent phone glyphs. Once the phone is placed face down, it automatically switches to Do Not Disturb mode. A single light on the back of the phone illuminates when an important message comes through.
This is customizable for any specific apps or contacts. There’s also a timer that can be set that triggers a glyph on the back of the phone that slowly recedes Nothing Phone until the timer is done. This can also be set to inform how long it will take for your Uber to arrive. All of this tech is designed to allow you to be present in the moment, making tech work for you and not the other way around.